Johana
KEDJAM
Head of Digital Product & Marketing
Digital Transformation. CX. DTC Ecom. UX/UI. Creative Direction. Branding.
HELLO, I'M JOEY
I'm an award-winning French T-shape marketer with over 15 years of experience, specialising in the full spectrum of brand management, alongside digital and traditional marketing strategies, with a focus on D2C e-commerce digital product management.
My journey has taken me across the globe, working with premium brands such as Trinny London, The Rug Company, Winsor & Newton, Jacomo Paris, and Disney licensing, enriching my expertise in creating and leading innovative marketing solutions.
I am passionate about developing holistic strategies that enhance the end-to-end customer experience, with a hands-on approach in their execution to ensure impactful results. Leading high-performing teams, mentoring talents, and driving brand equity through customer-centric solutions are key parts of my career.
Beyond the professional realm, I am a qualified aromatherapist, crafting a variety of products with aspirations to launch a sustainable brand. This blend of global experience, leadership, and creative innovation highlights my commitment to elevating both my function and the broader business landscape, while fostering a nurturing and open environment.
AREAS OF EXPERTISE
DIGITAL PRODUCT MANAGEMENT (DTC ECOM)
Web / e-com strategy. Product roadmap. Website relaunch. UX/UI redesign.
CMS replatforming. SEO. Content Strategy.
BRAND MANAGEMENT
Brand strategy. Positioning. NPD/EPD. Product packaging. Merchandising. Brand guidelines.
LEADERSHIP
Inspiring. Motivating. Mentoring. Communicating. Managing teams and stakeholders.
CREATIVE
Creative Strategy. Creative Direction.
PROJECT MANAGEMENT
Management and coordination. Lifting heavy projects off the ground. Leading cross-functional teams.
360 DIGITAL
Omnichannel Strategy. Campaign planning. Campaing management. Always on.
RESOURCE MANAGEMENT
Resource planning. Budget management. P&L responsibility. Team structure. Team build.
DESIGN / PROTOTYPING
Sketch
InVision
InDesign
WEB CMS / ECOM PLATFORMS
Shopify
WordPress
Wix
WooCommerce
SEO
Yoast SEO
PROJECT MANAGEMENT
Jira
Confluence
Monday.com
MY 10 GUIDING PRINCIPLES
I expand my role like I expand my new shoes.
I never stop learning.
I don’t do politics. I am genuine, transparent, honest.
I lead with compassion, respect, trust and kindness.
I adopt a strength-base leadership.
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I remember to enjoy the journey as a team.
I plan everything, but accept that things don’t always go as per plan.
I balance delegation and hands-on approach.
I happily take on my time to support those who struggle in their efforts,
I don't believe in presenteeism nor micro-managing.